PR for estate agencies

A number of estate agencies have used Splash PR’s services over the years – all of which offer something rather different from the High Street chains and specialise in character and high-end homes or country estates.

Nowadays some are competing against the rise of off-the-peg online competitors – and are keen to demonstrate that it’s well worth the extra investment for sellers to use someone with gravitas, local knowledge and the ability to deal with the labyrinthine legal processes involved in buying and selling a house.

This is where Splash PR comes in. I piggyback on wider market trends, government policy updates and property reports. The removal of stamp duty and a change in what people are looking for in a home post Covid are two recent gifts to my estate agency clients.

Here’s what one of my clients has to say

ehB Residential
“We wanted some very focused PR for one of the developments we were selling which was competing against a number of similar complexes in nearby locations. We needed to find a way to make this particular project stand out and really go to town on its unique features, its location, its appeal to a variety of purchasers and age groups and the fact that it was built in a sensitive conservation area.
“Its appeal was to be local, regional and national and we needed to ensure we gained the right media coverage to achieve sales in the time frame laid down by the developers. Splash PR came highly recommended and didn’t disappoint.
“Helen managed to generate a number of news stories from minimal initial material and gain coverage across a wide range of press and broadcast media and we’re already well on the way to achieving our sales targets.”
Edward Bromwich, Managing Director, ehB

Here are some examples of how an estate agent is presented as a thought leader on the property market

 The stamp duty holiday

 Rightmove report 

Sunday Times lifestyle story

 Phil and Kirstie trends piece (who can resist?)