Would I really have been doing this job for the last 32 years if I didn’t? As an aside, many years ago I was shortlisted to write a Radio 4 six-part comedy series and two one off comedy dramas. I was also shortlisted to write scripts for Ragdoll Productions – who make Brum, Teletubbies and In the Night Garden. Alas, shortlisting was as far as it got. So near – yet effectively so far! PR is very similar though. One creates characters, scenarios, invents quotes and writes a compelling story.
I was a journalist for eight years – four as an editor before deciding to use those same journalistic skills for businesses instead. I didn’t like doorknocking bereaved people and thought PR sounded much nicer (it is!)
For 33 years – since leaving (Warwick) university. Journalism and PR is all I’ve ever done (well, apart from writing a few Radio 4 shortlisted plays many years ago)
It celebrates its 25th anniversary in 2019!! So, a blooming long time!
I have a French degree from Warwick University – but as I don’t write my press releases in French that may not sound that relevant. Nevertheless it’s a BA Hons from one of the country’s finest higher education establishments and it is a beautiful language.
Almost always by email initially. As an ex journalist, it’s an absolute nuisance to have PR people phone you and try to interest you in a story when you’re mid-way through writing something! Believe me – I have been that disgruntled reporter!
Me! It’s very much a personal relationship. So if we don’t get on it won’t work! If we do it’ll be fantastic. I get on very well with everyone I work with and treat them like friends (although I do send them a bill every month!). I have turned people down who I sensed didn’t share my values… don’t be one of those!. How do you prefer to communicate with your clients? On the whole email is the most effective means of communication. But I use messenger, What’sApp, text, Skype,… Read more Who will carry out the work? →
Yes!! Years and years. So I must be doing something right. They say nice things about me too. And I don’t even buy them Christmas presents. So it must be love!