Do you enjoy writing?
Would I really have been doing this job for the last 32 years if I didn’t? As an aside, many years ago I was shortlisted to write a Radio 4 six-part comedy series and two one off comedy dramas. I was also shortlisted to write scripts for Ragdoll Productions – who make Brum, Teletubbies and In the Night Garden. Alas, shortlisting was as far as it got. So near – yet effectively so far! PR is very similar though. One creates characters, scenarios, invents quotes and writes a compelling story.