Describe your ideal project

A combination of lots of website news stories, a healthy smattering of social media, an element of press (by which I mean paper and online) coverage, plenty of photo opportunities and a monthly e-newsletter. Stories will be a combination of using topical issues as a springboard from which to showcase the client as an expert in his or her industry sector (this is called newsjacking these days), human interest pieces, advice, opinion and direct company news stories.